//
you're reading...
Featured

Recent Op-Ed Pieces Diverge On Whether Washing Cars In Winter Is Worth The Cost

roadsaltrust

Two columnists posted opinions about road salt rust on the very same day Sunday, arguing for and against going to the car wash in the middle of winter. Granted, these were not New York Times op-eds. One appeared on StateCollege.com out of Pennsylvania, the other in a Baltimore community blog, VoiceofBaltimore.org. But they represent two clashing schools of thought on how consumers can get the best value for their maintenance this time of year.

In the Pennsylvania piece, the author, Jennifer Miller, writes that “without regular washes through the winter, salt used to melt icy roadways can get caught underneath your vehicle and rust away joints and other parts.” This is generally the argument of the car wash industry. And it’s why winter is perhaps the most profitable time of year for many northern car wash businesses.

“By far, salt is the biggest car culprit — it can attack even the toughest paints and finishes if not washed off consistently,”  Mark Thorsby, executive director of the International Carwash Association, told Route 41 Car Wash. “Nearly $24 billion a year is spent battling automobile corrosion damage. This winter, getting your car washed at least once or twice a month — or more if you see or feel build-up — is essential to protect your investment.”

It’s the combination of sticky sand and salt that causes water to cling to the metal on your car rather than quickly drying. The oxygen in the water causes the rust. Even DMV.org, a private organization, encourages drivers to get their cars professionally washed as often as possible (they also say don’t blame the salt; it’s the only way to keep the roads safe). Route 41 also suggests detailing the car to restore it to “showroom quality, or very close to it.”

On the other hand, columnist David Maril in Baltimore says trying to keep the salt off is “an effort in futility.” He says that’s particularly true in Maryland where snowstorms are likely to coat the roads and call in the salt trucks just days or even hours after motorists pay for a cleaning. (As an Ohioan speaking for the Midwest, that’s definitely true across the Great Lakes region, too.) He writes of his own strategy:

The trick — and car wash owners don’t want to hear this — is to wait until the threat of snow has severely diminished and salt on roads and parking lots has disappeared. Then, and only then, is it practical to pay for a deluxe car wash. Usually the middle of March is a safe time.

Whatever you believe, there’s something we can all agree on. Cars covered in salt look ugly.

Which is probably why these guys in Allentown, Pa., were digging out this morning:

UPDATE: From the Kuhnsville Car Wash…

Advertisements

Discussion

3 thoughts on “Recent Op-Ed Pieces Diverge On Whether Washing Cars In Winter Is Worth The Cost

  1. So maybe the New York Times’ op-ed page should run dueling car wash commentaries on the practicality of salt removal after snowstorms and the financial feasibility thereof?

    Posted by ALan Z. Forman, Managing Editor | February 11, 2014, 8:23 am

Trackbacks/Pingbacks

  1. Pingback: In New Jersey, Car Wash Businesses Outpace Auto Body Shops In Sales This Winter: Report | THE CAR WASH BUSINESS BLOG - February 17, 2014

  2. Pingback: New York Times: ‘Wash Your Car As Soon As Possible’ | THE CAR WASH BUSINESS BLOG - March 12, 2014

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Wolford Communications

Complete Car Wash Marketing Services

ADVERTISE WITH US: Want to reach hundreds of car wash and detailing businesses? Place your ad here!

Enter your email address to follow The Car Wash Business Blog and receive the latest updates by email.

Latest Car Wash Business Blog Tweets

%d bloggers like this: