you're reading...

Carwash Association: WaterSavers Campaign Reached 150,000 Motorists

Car Wash

The drought in California continues to threaten the West Coast, and many municipalities have been working to craft policies to solve water shortages. Car wash businesses are always on the front lines of those water policy reforms, prompting the International Carwash Association to launch a campaign called WaterSavers.

Participating car washes can earn the designation of WaterSavers if they meet certain criteria, including using fewer than 40 gallons of water per automated wash and ensuring that used water is directed toward a water treatment facility. On the WaterSavers website, people can find such locations.

“In late January, the International Carwash Association launched a social media advertising effort in response to California’s emergency drought declaration,” the organization said in a recent press release. “Those efforts resulted in reaching more than 150,000 people with the message to wash their car at a professional WaterSavers car wash.”

According to WaterSavers:

Car washes typically make up less than 1 percent of a utility’s total water use. Unfortunately, during drought conditions washes can be shut down causing business ruin and unemployment. The challenge is the unequal treatment of car washes compared to other businesses when it comes to actual water consumption.

As the California drought wears on, the ICA says, “We’re also encouraging all of our members to share our other resources, including our model drought restriction white paper, with regulators and consumers alike.”


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Wolford Communications

Complete Car Wash Marketing Services

ADVERTISE WITH US: Want to reach hundreds of car wash and detailing businesses? Place your ad here!

Enter your email address to follow The Car Wash Business Blog and receive the latest updates by email.

Latest Car Wash Business Blog Tweets

%d bloggers like this: