For all the negative public sentiment that can accompany a drought crisis, the California press have been for the most part fair and accurate in their portrayal of car wash businesses. Early on, there was this column in the Los Angeles Times called “5 Sticky Drought-Related Questions Gov. Brown Didn’t Answer.” The author writes:
Q: What about washing my car? The Beemer just doesn’t look right dirty.
A: Don’t be silly: Of course go to the car wash. Most of them are water-efficient anyway. However, for the two or three old people out there who still wash their cars themselves: Just stop it! It is wasteful, plus you’re just embarrassing yourself and your kids/grandkids anyway.
And then there was this one from mydesert.com. The headline says it all: “What Drought? Using Car Wash A Better Option For Conserving Water.”
Now the Contra Costa Times has picked up on the latest big theme in drought-related car wash reporting: the waterless car wash. In a recent piece, “Waterless Car Washing On The Way?” they feature Eco Green Auto Clean, a waterless car wash business in Redwood City, Calif., that uses its own nontoxic, biodegradable solution in place of water. It breaks down dirt and wipes away. “My mission is to save a lot of water,” Dinesh Gauba, co-owner of the car wash, told the paper. Additionally, the paper reported that Silicon Valley giants like Google are interested in the company. According to the Times:
Eco Green expects to open four new locations this year, including one in San Jose and another in Los Gatos that will compete head-to-head with Classic. Possibly because of its location, across the street from Ferrari of Silicon Valley, the dry wash in Redwood City has attracted a number of customers who work at nearby venture capital firms — and have inquired about funding the company if it attempts to scale up its business.