With a few months left in the NFL season, it’s not too late to try a marketing tactic that some car washes are betting their bottom lines on: aligning your car wash business’ promotions with your local sports team to gain exposure and attract new customers.
A newly opened New Orleans car wash business, Rich’s Wash Dat, has extended its promotional $10 unlimited wash club until the Saints vs. Panther’s Game on Dec. 7, PR Web reports. Their strategy seems to be two-fold: rope them in with New Orleans’ favorite team, then keep them coming back by entering them into the “club.”
There are a few ways to go about it. You can use Facebook targeted promotions for marketing your car wash’s promotions to fans of your local team — clean car for the tailgate, anyone? Or, say, anyone with a ticket to the last game can come by for a discounted wash. It’s that simple, and these kinds of deals build brand loyalty.
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