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car wash marketing, car wash news

It’s A Car Wash. It’s A Laundromat. It’s A Storage Facility. No, It’s Superman!

(Photo: Flickr)

(Photo: Flickr)

Need to wash your clothes, your car and store a bunch of stuff that clogging your garage? Frontier Housing Corp. in Dexter, New York, is gunning to fill that niche by proposing a combination car wash/laundromat/storage facility.

While some companies are going niche — like the Indianapolis car wash business that’s trying to be the dominant brand in the luxury market — others are fanning out across needs, aiming to be a one-stop purveyor of a variety of services. These companies are taking advantage of some of the inherent qualities of the car wash: It takes time, and it’s an errand.

Many car wash businesses are already located next to supermarkets, nail salons and other businesses specializing in “errand” type services. So why give away that potential business? Restaurants, coffee shops and convenience stores are already going together. Laundromats and storage facilities were bound to happen. Also, by offering a range of services it makes marketing much easier. Advertising for all three products will reach people who need one of those products at that moment — and are likely to need one of the others at some future point.

Of course, there are are much higher startup costs for equipment and overhead. And you can never predict community reaction. In New York, according to the Watertown Daily Times, the developer Frontier Housing is angling to build such an operation. Nearby residents have already voiced opposition, however, citing such things as noise, lighting, traffic, long hours and trash collection.

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