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In Fiji, A Car Wash Business Model Based On Bulk Sales To Frequent Patrons

Suva, Fiji (Wikimedia Commons)

Suva, Fiji (Wikimedia Commons)

A business owner in Fiji has found a way to capitalize on a niche group of consumers who need their vehicles washed on a regular basis. The Rokobili Car Wash and Tyre Centre specifically services mini bus and taxi drivers, and anyone else whose job it is to chauffeur the public for miles and miles each day.

All the driving and all those passengers makes for a dirty vehicle, and so the owner offers his services at a discount, knowing the customers are sure to come back. “This is probably the cheapest place around,” Owner John Adesh told the Fiji Sun, which profiled Adesh and in its magazine last week. “I only charge them $2 to $3 because they serve the public on a daily basis and they need their cars to be cleaned daily as well.”

To further capitalize on that need, Adesh operates his business 24 hours a day and seven days a week.
The second part of his successful business involves tire repairs and replacements, making for a one-stop shop for these frequent drivers. And again, low prices make for a solid customer base.

“My tires are all used tires brought in from overseas because they are still in very good condition,” he said. “Instead of buying new ones for $300, you can come and get the same for as low as $60 to $80. My prices are not more than that price range.”



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