The owners of a car wash in Lafayette, Louisiana that is celebrating five years in business are crediting their success with a unique business model that caters to one particular sex. After 33 years working oil fields, Mark Veverica decided he wanted to open a new business with his two adult children. Christine and Derek were on board.
So in 2011, the trio opened what is now Classic Auto Spa, TheAdvertiser.com reports. Soon, they realized that women made up 60 percent of their clientele. It was Derek Veverica who suggested that the small car wash try to make those customers feel more connected to the business. That’s when they started working alongside the local shelter for battered women.
“When we started, I asked myself, ‘How can we give back?’ My son came up with Faith House,” Mark Veverica said. “He said that since so many of our customers are women, let’s target them and address the issues that are important to them.”
In Louisiana, domestic violence is a major problem, TheAdvertiser.com says. The state is the fifth highest in the country for reports of abuse, marking a jump from the 14th position. Derek Veverica said that was too big a problem to simply ignore.
The family says they make it a point to help women from the shelter and all women feel safe while getting their vehicles worked on. They’ve invited women to stay inside while awaiting repairmen and supervise late-night customers for their own safety while using the car vacuums. The family has plans to open a second location soon.