you're reading...
car wash marketing, promotions

Car Wash Partners With NFL Team For Discounts Program

bengalsIf you’ve been to a Major League Baseball game, you’ve likely seen some of the promotions that go on between teams and corporate sponsors. Say the Tampa Bay Rays win. Attendees to a game might find themselves eating free pizza the next day from a friendly corporate sponsor.

A similar partnership is taking place in Ohio with a car wash chain now that football has returned to the big screen for another fall season. Mike’s Car Wash in Cincinnati, has partnered with the Cincinnati Bengals. A company press release outlines the offerings to both fans of the pro team and fans of the car wash giant.

The way it works depends on how the players play. Should the Bengals record two or more sacks in a game, car wash customers can purchase a Mike’s Ultimate Wash at a big discount. So instead of paying $20 that day, they’d pay just $14. The company outlines the team’s season schedule so customers can easily follow along, even if they don’t watch the games.

So here’s where it gets good. In addition to the partnership between the business and the team, the car wash also promises to donate $1 for each of the Mike’s Ultimate Wash services purchased the day after a qualifying game. The money from this promotion will go towards The Marvin Lewis Community Fund, a Cincinnati nonprofit.


Sounds like a three-way marketing win to us. If you aren’t located in an area where you can easily partner with a major pro team, why not sponsor a high school team or team up with a club-level game? It’s a great way to bring new customers in and to get your name out there while supporting friendly competition.



No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Wolford Communications

Complete Car Wash Marketing Services

ADVERTISE WITH US: Want to reach hundreds of car wash and detailing businesses? Place your ad here!

Enter your email address to follow The Car Wash Business Blog and receive the latest updates by email.

Latest Car Wash Business Blog Tweets

%d bloggers like this: