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car wash marketing, car wash operations, detailing, starting a car wash

Mobile Car Washes Are Tapping Into A Larger Trend

Spiffy-1200x796An article this month by Forbes highlighting a start-up mobile car wash, did so by couching the news story in a larger trend piece. Referencing the ride-sharing apps Lyft and Uber, the article points out that new mobile car wash Spiffy is really cashing in on the new on-demand culture. Customers these days want goods and services immediately. Take for instance Amazon Prime and other grocery delivery services.

2015 study reported that the on-demand economy was attracting over 22.4 million consumers annually, generating over $57.6 billion in revenue. The largest category of on-demand spending was online marketplaces, with 16.3 million consumers spending upward of $36 billion each year. Ride-sharing companies like Uber and Lyft followed with an estimated 7.3 million consumers spending $5.6 billion yearly.

One of the ways in which on-demand companies thrive, the article says, is by hiring skilled workers. That might seem obvious, but Forbes points out that it’s especially necessary to make sure that all workers employed through an on-demand company whose storefront becomes that individual worker. Meaning, that hiring an untrained Uber driver or mobile car wash employee could make the difference in keeping those customers he or she comes in contact with.

Spiffy began in 2014 and Forbes says they’re getting it right. The company allows its customers to schedule services online or through their app. Then a team of employees is sent to the customer’s location for on-the-spot cleaning and detailing.

Read the full article for a Q&A with Spiffy CEO Scot Wingo.

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Discussion

One thought on “Mobile Car Washes Are Tapping Into A Larger Trend

  1. Informative Blog on Mobile Car Wash.

    Posted by Smith | May 24, 2017, 12:20 pm

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