Keeping your customers in the loop is vital to any business. The highly competitive car wash industry is no exception. Here is a Car Wash Marketing Tip Collect Customer Email addresses. Collecting customer’s E-mail addresses gives you a direct line to your customer and will save you advertising dollars in the process.
Car Wash Marketing Tip Collect Customer Email
There are unlimited ways to collect a customer’s E-mail addresses. You can get creative, but here are three to get you started.
- Run sweepstakes. Print up a stack of business cards and have customers fill out their name and e-mail address. In exchange put their name in a drawing for a month or summer of free car washes.
- Offer a free service. When customers visit your location, ask them to sign up on your e-mail list in exchange for a free service. Offer them a free car wash on their next visit or a free air freshener for their car.
- Offer irresistible e-mail only offers. While customers are waiting for their car to be washed, ask them to sign up for your VIP members only e-mail list. In exchange for their e-mail, they will receive weekly or monthly offers for discounted or special services.
You have their E-mail, what next?
Now that you have a list of customers, your marketing options are endless. Did a big snow blow through the area? Send out a campaign that offers a special to wash the salt off your customers’ cars. Are you hosting a charity event next weekend? Send out an e-mail campaign inviting customers to come help out a local charity. Fourth of July specials, Summer Vacation, End of school, any campaign you want to run can not be directly sent to your core customers at a fraction of the cost compared to traditional advertising.
Sounds great, how do I get started?
To get this Car “Wash Marketing Tip Collect Customer Email Address” campaign started, visit mailchimp.com. Mailchimp is free to use up to 2,000 e-mail addresses. They also have templates that make sending out an e-mail campaign a breeze. You don’t need to be a graphic designer to have good looking E-mail campaigns.
Need a little extra help, contact a company like Wolfstheone car wash marketing solutions and get your campaign rolling.