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Car Wash Marketing Tip: Make an Irresistible Upsell

Someone comes into your car wash. You now have your customer’s undivided attention for the next few moments, why not make an irresistible upsell? Think of ways you can ask your customer “Do you want fries with that?” Just a quick upsell can make a big difference in your bottom dollar.

pexels-photo-4What is an Irresistible Upsell?

Your imagination is the limit when it comes to creating upsells. However, upselling is an easy way to introduce new products to your customer and make sure your customer is walking away with a great deal at the same time. Upsells will increase your bottom dollar, and if used with e-mail campaigns and other forms of marketing can be a very powerful tool. To make a good upsell, it needs to be irresistible! Add an incredible amount of perceived value into your upsell item to increase sales of your offer and boost your profitability.

Adding Value

When a customer checks out, have a quick service you can provide them. For example, if I customer comes in for a wash, offer them another service at a discount off the standard retail price. To keep customers coming back, offer to sell them a book of coupons for car washes. Each coupon has a window of time in which it can be used. For example, offer them a book of coupons worth $40 in value for $5. You will need to do the math and figure out what works best for your business. This perceived value is difficult to pass up. And it will put extra money in your register and ensure you have a repeat customer in the future.

Be consistent

How many times have you been to a fast food chain and been asked if you want to “make it a large” or “do you want fries with that?” However, not everyone will take you up on your upsell offer. In fact, most people will probably not. However, the customers that do will provide you with an additional stream of revenue and be more likely to revisit your establishment. Persistence is the key to any good marketing campaign. Coach your employees on making upsells without being too pushy and watch your business grow.

For more information about upsells, contact Wolford Communications.

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