By David Webb
Every car wash owner faces one crucial dilemma: How to entice customers to come through the gate. People want to get their car all sparkly and clean, yet there are many reasons for choosing one business over another. It is all about customer experience and satisfaction. How others perceive you has a profound impact on your bottom line, and good marketing is the quickest and most efficient way to business growth and success. Therefore, it is time to get your name out there and distinguish yourself from the competition.
A brand new approach
In a modern business world, organizations of all shapes and sizes have to compete on multiple fronts, not just those of price and quality of service. Therefore, you better be prepared to step up your marketing and branding game. From coupon books and gift cards to web design and video marketing, there is a multitude of tools at your disposal. The ultimate goal is to establish meaningful relationships ‒ lasting bonds with customers.
Through it all, consistency is paramount to your promotional efforts. Namely, they have to be encompassed by a branding development strategy. Conduct market research and keep the fingers on the pulse of people’s wants and needs. Come up with something unique, a value that your competition fails to offer. Identify the best possible channels to deliver your messages and present your brand in the most favorable light. Here are some surefire tactics to take into account.
Tricks of the trade
First off, it might be wise to set up referral programs. Basically, give incentives to people in order to inspire the word-of-mouth process, which is a free and highly-efficient form of marketing. Think in terms of perks and discounts for every new customer that the current ones bring. Coupons and gift certificates do the trick across the retail sector, and car wash businesses are no exception.
Furthermore, harness the power of the visuals and uncover your visual identity in its full glory. Familiarize yourself with the principles of contemporary, sleek design. This is not just about being trendy: Human brain is attracted to elements like bright and bold lines. At the same time, color palette should reflect your brand and its crown jewels like a logo. Use these tactics across your real estate, both digital and brick-and-mortar ‒ put a fresh sign outside and create a well-designed website.
Think big, start small
Namely, you should not miss an opportunity to branch out into the booming online realm. Digital marketing techniques are powerful and cheap and it is possible to reach a wide audience via popular channels such as blogs and social media. You are in a great position to share valuable information, offer your customers quality content, and solve their problems. The beauty of it is that you do not even need a big budget to get the ball rolling.
Still, note that a bulk of the traffic is coming from your local community. So, it would be wise to get involved in it. Spread the word about your business without sounding too promotional. Attend street fairs, festivals, and other local events. Support local sports teams and sponsor school programs. Do not shy away from collaborating with other businesses in the vicinity or across the town. All of these steps will enable you to become a recognizable face and build a positive reputation.
Name of the game
If you really mean business, make an effort to stand out from the rest and boost the visibility in the local landscape. Employ modern marketing tools to your advantage and set your car wash towards a good cause, because you have to give some to get some. Offer impeccable customer service and put the best face of your brand forward. You should be able to earn customer loyalty and retain it over a longer period of time to enjoy repeat sales and boosted profits.
David Webb is a Sydney-based business consultant and online marketing analyst. With six years of experience and a degree in online business strategies, he is driven to help people to better understand this new digital age. In his free time, David enjoys writing, traveling and an occasional night out with his friends.