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wolfstheone

wolfstheone has written 668 posts for THE CAR WASH BUSINESS BLOG

Car wash marketing tips to increase your traffic

Whether you are a tunnel wash or a hand wash, your car wash has something that can get customers through the gate. But everybody could use a boost in business sometimes, and good marketing is the fastest and most reliable way to improve your numbers. Some of these marketing tactics could be what springs your … Continue reading

Zips Car Wash keeps growing

Zips Car Wash is expanding further into Florida with it’s latest acquisition. The company based in Little Rock, Arkansas announced last week it’s newest addition:  Tidal Wave Auto Spa in Orange Park, Florida. Executive vice president of strategic initiatives and memberships for Zips announced that “Tidal Wave has a great history of excellence” and that … Continue reading

Coupon Books Are Still King: Car Wash Marketing Tips

In the great playbook of car wash marketing tips, there is one hidden gem that looks small, but packs an enormous punch: coupon books. Prepaid coupon booklets have been literally a staple(-bound) marketing trick for decades. They pull business in and give people a reason to choose your business over the competition. In the case … Continue reading

‘You can’t use neon. So I used sunflowers.’

An Elverson, Pennsylvania, car wash business owner was in a bit of a bind. Every year around this time the corn fields around his location grow so tall that passing drivers can’t see him. How to compete with the corn and snag the attention of potential customers? “You can’t use neon. You can’t use flashing … Continue reading

Mister Car Wash keeps growing: How do they do it?

When Carwash.com released its 2016 Top 50 list of conveyor car washes in the U.S., Mister Car Wash had 174 locations — 100 more than the next wash on the list. Since then the company has grown to 236 car washes, including their newest location in Grand Rapids, Michigan. This newest addition to the Mister … Continue reading

Corn, car washes and marketing

Running a successful business and staying close to your roots are two things that should never be mutually exclusive. For El Salvador native, Miguel Martinez, those things coexist in the form of a small plot of land next to his car wash in Flushing, Queens. Mr. Martinez started the garden three years ago after gaining … Continue reading

How Much is Too Much to Charge Your Customers?

You offer your best possible service. You want to run a profitable business. But how much is too much to charge your customers? One of the most expensive car washes in the world, a luxury car wash in Belgium, offers the look of a brand new car for €650 (about $770 at today’s exchange rate). … Continue reading

Customer leaves window open, gets mad at car wash for being wet

From the department of “duh,” here’s the latest car wash news out of Myrtle Beach. A customer pulled up to an automatic car wash but forgot to roll up his window. He didn’t pay for the interior clean, but he got one anyway. Fair mistake. Take a deep breath, laugh it off and move on. … Continue reading

Friendly Reminder: Hackers could someday turn car washes into death machines

I wish I was kidding. According to Motherboard, cyber security experts have identified the latest vulnerability in the fabric of the American landscape: automatic car washes. A group of security researchers have found vulnerabilities in internet-connected drive-through car washes that would let hackers remotely hijack the systems to physically attack vehicles and their occupants. The … Continue reading

Car Wash Show Europe announces ‘Innovation Centre’

The International Carwash Association has a new feature planned for the upcoming Car Wash Show Europe: The Innovation Centre. And you know it’s European because they spelled it “centre.” Our industry’s trade association is always trying to deliver useful new programs and benefits for members and for the sector as a whole. They’ve seen huge … Continue reading

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